THE GYM GROUP
Captured over three days on location in UK to capture Still assets for The Gym Groups library
Art Buying | Movement Director | Casting | Location Management | National Travel | Wardrobe Stylist | HMUA | Crew Hire | Post Production
Photographer: William Hartley | Creative Agency: Lucky Generals
Working closely with the production and creative team at Lucky Generals to find the right photographer for this mammoth brief, the nimble and talented Will Hartley was appointed to capture a bunch of regular gym goers doing their thing. After one week of street casting in local gyms to the area we were set for our three days shoot in a freshly painted gym in Nottingham. Delivering just shy of 150 images for The Gym Group's image asset library.
No blood or tears, just lots and lots of sweat went into this production.
Bangerz&Nash produced a mammoth shoot and were seamless from the get-go, organising one of the largest shot lists I’ve ever seen into a seamless couple of shoot days, they made it look easy! This allowed me to focus on the creative, knowing everything else was taken care of, having some good fun along the way. I will definitely get them for my next commission!
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