Working closely with the production and creative team at Lucky Generals to find the right photographer for this mammoth brief, the nimble and talented Will Hartley was appointed to capture a bunch of regular gym goers doing their thing. Three days in a freshly painted gym in Nottingham we set about creating just shy of 150 images for The Gym Group's image asset library which will serve them nicely for years to come. No blood or tears, just lots and lots of sweat went into this production.
Bangerz&Nash produced a mammoth shoot for The Gym Group and were seamless from the get-go, organising one of the largest shot lists I’ve ever seen into a seamless couple of shoot days, they made it look easy! This allowed me to focus on the creative, knowing everything else was taken care of, having some good fun along the way. I will definitely get them for my next commission!